Mailchimp is an award-winning email marketing service, you can use for free if you have less than 2,000 contacts, making it perfect for startups and small stores to build relationships with customers.
And if you are running an eCommerce store powered by WordPress and WooCommerce, you can use their plugin to help develop your eCommerce marketing strategy.
You will need to sign up for a Mailchimp account, a painless procedure with no credit card required, and then install the Mailchimp for WooCommerce plugin on your WordPress site.
The plugin will automatically sync your Mailchimp account with your customers and their purchase data, allowing you to send out targeted email campaigns.
The Mailchimp dashboard makes it simple to send out emails. You can easily view your audience (subscribers) and then use the drag and drop builder to create emails for your email campaign. Once the campaign is sent, you can view engagement stats for open and click rates.
Email marketing is still the most effective marketing tool as it tends to have a higher return than other marketing channels, and Mailchimp makes it easy to helping you build and manage customer relationships and market your business.
Want to discuss an email campaign? Drop us a line and let’s chat about achieving your goals.