Case Studies / Gift
Gift
Gift is a WordPress store built to work flawlessly with Amazon’s affiliate program, making it simple to promote products, create affiliate links, and be paid.
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Projects
Case Studies / At The Bench Academy
At The Bench Academy
At The Bench Academy teaches you all the skills needed to be able to make professional jewellery from home. Within one year we will take you from complete beginner to a professional jeweller.
The Challenge
At The Bench, a successful online learning platform for jewellers, identified a growing demand for accredited qualifications in the industry. While their existing platform offered high-quality video courses, students wanted formal recognition of their skills through a diploma.
The goal: to launch At The Bench Academy, a new online diploma program, while leveraging their existing audience of 37,000+ members.
The Opportunity
Inspired by At The Bench’s success in blending practical training with professional development, the Jewellery Academy was designed to offer:
01. A Recognised Diploma Programme
- Structured courses mirroring industry standards.
- Flexible Online Learning – Students study at their own pace with tutor support.
- Accreditation Partnerships – Working with jewellery trade bodies to ensure credibility.
02. Engaging & Interactive Learning
- Live Workshops – Monthly Zoom sessions with master jewellers.
- Peer Feedback – An online community for critiques and networking.
- Practical Assignments – Students submit work for professional assessment.
03. Infrastructure Built for Performance
To ensure reliability and scalability, the academy was built on:
- WordPress Core: Chosen for its stability, SEO advantages, and ease of use—critical for managing hundreds of students and courses.
- Course Management Module: Handles drip content, quizzes, and certifications, integrating smoothly with the existing video library.
- Amazon S3 Video Hosting: Ensures global, low-latency streaming of high-definition tutorials.
- Expiring Links: Dynamic URL expiration prevents unauthorized content sharing, protecting premium courses.
- Custom HTML5 Player: Designed for jewellery training, with frame-by-frame playback, slow-motion controls, and annotation tools for precise technique analysis.
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The Result
Within just four months of launch, the Jewellery Academy exceeded all expectations:
- Study quotas for the 2024-2025 academic year were fully booked, far ahead of projections.
- Early applications for 2025-2026 intake began rolling in, demonstrating strong long-term interest.
This surge in demand confirmed a gap in the market for accredited, flexible jewellery education and proved that the transition from video tutorials to a formal diploma was the right strategic move.
Case Studies / International Institute of Marine Surveying USA
International Institute of Marine Surveying USA
The International Institute of Marine Surveying USA branch, promotes the practice of marine surveying throughout the USA with the support of the IIMS Head Office in the UK and its resources.
The Challenge
The International Institute of Marine Surveying (IIMS) USA needed a website that reflected its global authority while addressing critical issues:
- Outdated UX: Poor mobile responsiveness and high bounce rates (avg. 65%).
- Fragmented Content: No centralized hub for training, member resources, or industry updates.
- Weak SEO: Low visibility for key terms like “marine surveyor certification USA.”
Goal: Build a user-friendly, brand-aligned site to boost engagement, streamline member access, and strengthen IIMS’s US presence.
Our Approach
01. Strategic Brand Alignment
- Adopted IIMS’s global visual identity (navy/white palette, clean typography) while tailoring content to US audiences.
- Integrated the IIMS Code of Conduct prominently, reinforcing professionalism.
02. Technical Modernization
- Platform: Migrated to WordPress + Bootstrap 5 for faster load times (~2s avg.) and mobile optimization.
- Key Features
- Dynamic RSS Feed: Auto-syncs news/training updates from IIMS HQ (UK) to ensure real-time accuracy.
- Member Portal: Secure login for CPD tracking, event registration, and directory access.
- Search Optimization: Structured data markup and localized keywords improved organic traffic by 40%.
03. User-Centric Design
- Simplified navigation with dedicated sections for Training, Membership, and Industry Resources.
- Added interactive tools: Local and international surveyor search.
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The Results
- Engagement: Avg. session duration increased from 1.5 to 3.8 minutes.
- Membership Growth: 25% more sign-ups YOY post-launch.
This project succeeded by balancing fast, scalable infrastructure with member needs for easy access to resources. The redesign positioned IIMS USA as a modern, member-first organization – mirroring its global standards while serving local demands.
Case Studies / Arian Financial Planning
Arian Financial Planning
Arian Financial Planning provides award-winning independent financial advice to people from all walks of life.
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Case Studies / Lucas Jack
Lucas Jack
Lucas Jack was founded in 2005 as a high-end fashion jewelry brand offering sleek, sophisticated and fashion forward designs.
The Challenge
Lucas Jack needed a visually immersive website to:
- Captivate trade show audiences with bold visuals
- Reflect luxury brand ethos without distractions
- Function flawlessly for international buyers
Our Approach
01. Minimalist Design, Maximum Impact
- Full-Bleed Hero Imagery: Jewellery close-ups as immersive backgrounds
- Zero Distractions: No navigation clutter
02. Technical Essentials
- Lightweight Build: 0.5s load times despite rich media
- Post-Show Flexibility: Easy content swaps for new collections
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The Result
An integral trade show tool, with a visual first approach that engages users, built to repurpose for future events.
Case Studies / Andrew Berry Jewellery
Andrew Berry Jewellery
Andrew Berry Jewellery is a well-known independent jewellery business in South Wales.
The Brief
Redesign and redevelop the existing online store. The current website was slow, hard to update and difficult to maintain.
The store needed custom functionality, an overhaul of the shipping rules, additional payment gateways, an optimized customer journey, and a way to reduce cart abandonments.
The Approach
Andrew and Louise Berry had a clear idea of how the website should look from the outset – so we worked with them closely to design a classic eCommerce store with pastel color scheme to bring a fresh feeling to the site.
Site speed and page editing
We tackled the issue of site speed by building a lightweight custom theme with no extraneous code.
Plugin usage was reduced with custom coding.
Pages that had been bloated with page builder code were rebuilt with custom fields that continued and improved on editing flexibility.
Images were optimized and lazy loaded to improve time to first byte (TTFB) and reduce page load time.
CSS and javascript files were minified and optimized, and caching added to help serve up pages quickly.
The htaccess file was tweaked with best practices.
Custom functionality
We introduced points and rewards to reward customers for purchases. The system encourages users to register in order to earn points which can then be redeemed as a discount.
We also added engraving options on engravable product pages. A minimum and maximum number of characters can be set along with a choice of font and the option to charge for the service.
On the checkout page we added a giftwrap and card option so customers can now have their orders wrapped in store and include a personalised note.
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The Result
Since launching the new site sales have increased while the number of cart abandonments have decreased.
There is an improved customer journey – the path from product to checkout is quick and clear, and the checkout now offers attractive shipping and payment options.
Case Studies / At The Bench
At The Bench
At The Bench is an online video jewellery training site for anyone interested in learning to make jewellery, from beginner right through to professional level. It currently boasts over 20,000 active members.
The Challenge
At The Bench required a complete revamp of its membership website serving 20,000+ active users, with three non-negotiable goals:
- Secure Video Streaming: Protect premium tutorial content from unauthorized access.
- Seamless Membership Migration: Transfer 20,000+ PayPal/Stripe subscriptions without disrupting active users.
- Community-Centric Tools: Foster creativity through project sharing and feedback rather than rigid courses.
Our Approach
01. Infrastructure Built for Performance
- WordPress Core: Chosen for stability, SEO, and ease of use.
- Optimized Stack
- Amazon S3 Video Hosting: Global delivery with encrypted MP4 streams.
- Expiring Links: Dynamic URL expiration to prevent content sharing.
- Custom HTML5 Player: Frame-by-frame playback for jewellery techniques.
02. Membership Architecture
- Automated Tiers:
- Free vs. paid access managed via Stripe/PayPal.
- Zero-downtime migration of recurring subscriptions.
- Project Workspace:
- Members tag tutorials to personal projects,
- Private galleries for works-in-progress.
03. Community-Driven Design
- Feedback System:
- Members attach photos/videos to request help.
- Email + dashboard notifications keep conversations flowing.
- Public Galleries: Showcase finished pieces to inspire peers.
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The Result
- 25% Engagement Increase: Longer sessions via intuitive project tools.
- Zero Subscription Loss: All 20,000 members migrated flawlessly.
- Security First: Piracy-proof videos protected revenue.
- Community = Retention: Feedback loops kept users active.
At The Bench now has an end-to-end content delivery solution to provide secure content easily to its members and an online learning community that supports and nurtures fellow creatives.
Case Studies / Romak Denture Centre
Romak Denture Centre
Romak are denture specialists. Since their inception they have developed an impressive client roster of over 250 dentists from all over the UK and have made over 200,000 dentures.
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Case Studies / ISL International School of Languages
ISL International School of Languages
ISL International School of Languages is a leading online language school for students of all ages and skill levels.
The Challenge
When ISL permanently shifted to virtual instruction post-pandemic, their outdated website:
- Failed to showcase their successful online teaching model
- Lacked clear pathways for students and corporate clients
- Missed conversion opportunities with weak CTAs
- Had poor mobile UX for on-the-go learners
Goal: Create a digital-first experience that reflects ISL’s expertise in virtual language education while simplifying enrollment.
Our Approach
01. Homepage That Converts
- Hero Section: Bold value proposition for virtual learning
- Trust Builders:
- Featured instructor profiles
- Recent student testimonials (+35% click-through)
- FAQ Accordion: Reduced “How do online lessons work?” inquiries by 40%
02. Course Pages Optimized for Decisions
| Old Pain Point | New Solution | Impact |
|---|---|---|
| Cluttered course info | Tabbed content (Syllabus/Teachers/Reviews) | 40% longer engagement |
| No instructor connection | Teacher thumbnails + bios | 22% more trial bookings |
| Weak mobile experience | Responsive tables + minimalist UI | Mobile conversions ↑ 30% |
03. Corporate Outreach That Works
- Problem: B2B services were buried
- Solution:
- Dedicated “For Businesses” path with case studies
- Emotion-driven imagery of team language training
- 1-click contact for corporate inquiries
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The Result
- Online enrollments doubled within 8 months
- Corporate inquiries increased by 35%
- Mobile traffic now 60% of total sessions
ISL now have a website with a virtual-first mindset reinforcing online learning credibility.