The Challenge
Romak needed a modern website that would reflect the precision, professionalism and quality they’re known for as a full-service dental laboratory. The goal was to present Romak as a trusted partner for dental professionals, while showcasing their in-house capabilities, digital workflow, and direct-to-dentist services. The website also had to support their eCommerce goals and position them as a forward-thinking lab in a competitive UK market.
Our Approach
We crafted a homepage designed to engage from the first scroll. A bold hero carousel leads with three powerful messages: Romak’s lab-based prosthetic services, their exclusive ALS Dentuvo digital denture system, and their unwavering focus on product quality and client care.
An animated stats section follows, quickly establishing Romak’s credibility: over 100,000 dentures crafted, 20+ years in the industry, 200+ dental clients across the UK, and a 100% customer care commitment. This snapshot of success helps immediately build trust with potential clients.
To support both clinical and commercial goals, we added a featured products section that highlights top-selling dental products available in Romak’s integrated online shop. This functionality gives patients an easy way to order dental essentials directly, blending convenience with professional service.
A structured service grid introduces Romak’s core offerings, such as dental implants, dentures, and Orthodontic Appliances, with each thumbnail linking to its own detailed service page. Alongside this, we introduced a branded section to promote ALS, Romak’s parent company, with three visual links to the ALS website and additional lab services.
To build further trust, we embedded a testimonial and a behind-the-scenes video showing the lab in action, giving dentists a transparent look at the team, equipment, and environment behind every product. This real-world view reinforces Romak’s professionalism and care.
The homepage also includes a preview of the most frequently asked questions (with a link to the full FAQ page), featured blog content to keep patients and dental professionals informed, and a strong final call-to-action encouraging dentists to contact the team or request a callback.
Behind the homepage, the site architecture supports deeper engagement. Subpages include a detailed ‘About Us’ section with team bios and a gallery of the lab at work, a fully categorised ‘Services’ area, dentist-focused contact pages, a dentist-resources downloads section, an educational blog, and a online shop.
