Case Studies / Romak Dental Laboratory

Romak Dental Laboratory

Romak is a full-service UK dental laboratory for dentists offering a full range of high-quality aesthetic solutions to dental practices nationwide – from prosthetics to implants.

Responsive WordPress website for Romak dental lab, designed by Made in 13

The Challenge

Romak needed a modern website that would reflect the precision, professionalism and quality they’re known for as a full-service dental laboratory. The goal was to present Romak as a trusted partner for dental professionals, while showcasing their in-house capabilities, digital workflow, and direct-to-dentist services. The website also had to support their eCommerce goals and position them as a forward-thinking lab in a competitive UK market.

Our Approach

We crafted a homepage designed to engage from the first scroll. A bold hero carousel leads with three powerful messages: Romak’s lab-based prosthetic services, their exclusive ALS Dentuvo digital denture system, and their unwavering focus on product quality and client care.

An animated stats section follows, quickly establishing Romak’s credibility: over 100,000 dentures crafted, 20+ years in the industry, 200+ dental clients across the UK, and a 100% customer care commitment. This snapshot of success helps immediately build trust with potential clients.

To support both clinical and commercial goals, we added a featured products section that highlights top-selling dental products available in Romak’s integrated online shop. This functionality gives patients an easy way to order dental essentials directly, blending convenience with professional service.

A structured service grid introduces Romak’s core offerings, such as dental implants, dentures, and Orthodontic Appliances, with each thumbnail linking to its own detailed service page. Alongside this, we introduced a branded section to promote ALS, Romak’s parent company, with three visual links to the ALS website and additional lab services.

To build further trust, we embedded a testimonial and a behind-the-scenes video showing the lab in action, giving dentists a transparent look at the team, equipment, and environment behind every product. This real-world view reinforces Romak’s professionalism and care.

The homepage also includes a preview of the most frequently asked questions (with a link to the full FAQ page), featured blog content to keep patients and dental professionals informed, and a strong final call-to-action encouraging dentists to contact the team or request a callback.

Behind the homepage, the site architecture supports deeper engagement. Subpages include a detailed ‘About Us’ section with team bios and a gallery of the lab at work, a fully categorised ‘Services’ area, dentist-focused contact pages, a dentist-resources downloads section, an educational blog, and a online shop.


Screenshots


The Result

Romak’s new website is fast, modern, and fully responsive. It balances professional credibility with ease of use, giving dentists across the UK the confidence to partner with a lab that delivers both outstanding results and excellent customer care.

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