The Challenge
When ISL permanently shifted to virtual instruction post-pandemic, their outdated website:
- Failed to showcase their successful online teaching model
- Lacked clear pathways for students and corporate clients
- Missed conversion opportunities with weak CTAs
- Had poor mobile UX for on-the-go learners
Goal: Create a digital-first experience that reflects ISL’s expertise in virtual language education while simplifying enrollment.
Our Approach
01. Homepage That Converts
- Hero Section: Bold value proposition for virtual learning
- Trust Builders:
- Featured instructor profiles
- Recent student testimonials (+35% click-through)
- FAQ Accordion: Reduced “How do online lessons work?” inquiries by 40%
02. Course Pages Optimized for Decisions
| Old Pain Point | New Solution | Impact |
|---|---|---|
| Cluttered course info | Tabbed content (Syllabus/Teachers/Reviews) | 40% longer engagement |
| No instructor connection | Teacher thumbnails + bios | 22% more trial bookings |
| Weak mobile experience | Responsive tables + minimalist UI | Mobile conversions ↑ 30% |
03. Corporate Outreach That Works
- Problem: B2B services were buried
- Solution:
- Dedicated “For Businesses” path with case studies
- Emotion-driven imagery of team language training
- 1-click contact for corporate inquiries
