Email strategy – Fenty Beauty brand

Email marketing is a tried-and-tested strategy and still one of the most effective and low-cost ways for small and medium-sized businesses to reach out to customers.

Running a successful email campaign, on the other hand, is not as simple as clicking the ‘send’ button.

But here’s how you can get real inspiration from Fenty Beauty’s approach to communicating their products, new releases, promotions, and their brand in general.

Visit Milled, a search engine for email newsletters, type in ‘Fenty’ and click the brand to see all the promo and sales emails Fenty Beauty sent out.

Studying the effective subject lines, the strategic upselling and stunning use of photos, could help take your email campaigns to the next level.

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