Email strategy – Fenty Beauty brand

Inside Fenty Beauty's PR Emails

Email marketing remains one of the most cost-effective ways for small and medium-sized businesses to connect with their audience. But running a successful campaign takes more than just hitting ‘send’.

One brand that gets it right is Fenty Beauty. Their emails are a masterclass in product communication, from new releases to promotions and brand storytelling.

To see it in action, head to Milled – a search engine for email newsletters. Search for Fenty and browse through their recent campaigns.

Pay attention to:

  • Compelling subject lines that drive opens
  • Strategic upselling through curated product pairings
  • High-impact visuals that reflect the brand’s identity

Use their approach as inspiration to elevate your own email marketing and make every send count.

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