Website Redesign & UX Refresh
Following our long-term partnership with Titan Self Storage, we collaborated on a full website redesign to modernise the customer experience while retaining the powerful booking and automation system previously developed.
Having already solved the complex technical integrations several years earlier, this phase of the project focused on improving usability, streamlining the customer journey, and creating a more flexible content-managed website to support ongoing marketing activity and future growth.
Collaborative Approach
This project was delivered in collaboration with:
Design: Fireworx
Marketing Strategy: Hoot Marketing
SEO: Gain
Working together, the goal was to create a cleaner, more conversion-focused experience that better reflected the Titan brand while simplifying the path from landing on the site to requesting a quote.
Streamlined Customer Journey
While the underlying integrations with Storman, WooCommerce, and DocuSign remained unchanged, the ‘Get a Quote’ process was redesigned to reduce friction and improve the overall user experience.
Key improvements included:
- Cleaner, more intuitive quote flow
- Improved mobile experience
- Simplified navigation and calls-to-action
- Better visual hierarchy and page structure
- Faster access to pricing and reservation steps
- Improved trust-building through reviews, testimonials, and service content
The result is a smoother booking journey that helps customers move through the process more confidently and efficiently.
Flexible WordPress Build
The redesigned website was developed using a custom WordPress theme with Advanced Custom Fields Flexible Content layouts.
This modular approach allows reusable sections to be used throughout the site, including:
- Service content blocks
- Location-specific content
- Testimonials
- Blog posts
- Trustpilot review sections
- FAQs
- Call-to-actions
The flexible layout system makes it easier for the Titan teams to manage and expand the website without requiring custom development for every page update.
Existing Automation Infrastructure
The redesign continues to utilise the bespoke automation system previously developed for Titan, including:
| Integration | Function |
|---|---|
| Storman API | Real-time unit pricing & availability |
| WooCommerce Custom Plugin | Deposits, reservations & order management |
| DocuSign Integration | Embedded and email-based eSignatures |
Customers can still:
- Get instant quotes
- Reserve units online
- Pay deposits securely
- Sign contracts immediately or later via email
- Receive signed PDF agreements automatically
All while maintaining real-time synchronisation between systems with minimal manual staff involvement.
Built for Long-Term Flexibility
This isn’t the first time the site has evolved. Around five years after the initial WordPress migration, we carried out a first major refresh to modernise the design and improve usability, while keeping the underlying structure stable. You can see how the site looked and functioned at that stage in the previous case study.
