As web trends shift towards faster, more focused digital experiences, a question that comes up often is whether a one-page website is still a relevant option in 2025? The short answer is yes, when it’s used for the right purpose. A single-page site can still deliver clarity, performance, and real impact.
When One Page is More Than Enough
Not every site needs deep navigation or dozens of pages. In fact, for certain types of businesses or organizations, keeping things simple is not only more user-friendly, it’s more effective.
A one-page design works particularly well for businesses just getting started that need to present clear information and a call to action without distractions. It’s also ideal for personal portfolios and creative freelancers who want to make a confident first impression. With fewer clicks and a well-structured scroll, visitors are guided naturally through the content without friction.
But a one-page website doesn’t have to mean limited functionality. Some of the most effective designs take a hybrid approach, using a strong, content-rich homepage as the main guide, while linking out to key pages where more detail is needed.
A Real-World Example – BACS
We recently created a one-page site for the British Association of Cargo Surveyors (BACS), a membership organization looking to simplify its online presence. Rather than creating a complex, multi-page site, we focused on telling a clear, cohesive story directly on the homepage. View the case study.
The homepage was designed as a streamlined hub, beginning with a bold hero section that directed visitors straight to the marine surveyor member directory. This was followed by a concise introduction and key facts about BACS, then a dynamic section showcasing committee member thumbnails with profile links – immediately highlighting the human side of the organization and building trust. Further down, visitors find upcoming event highlights, clear membership information, and affiliate logos. Each section was carefully arranged to guide visitors through the content naturally and purposefully.
The structure made it easier for users to understand what the organization offers, find what they need quickly, and take action without navigating through layers of content.
Why It Still Works
One-page websites work not because they’re trendy, but because they’re focused. They help you control the narrative from top to bottom, guiding visitors through a structured flow without overwhelming them. This kind of design reduces decision fatigue and improves mobile experience – especially important when most users are scrolling on phones.
By keeping the message tight and the experience intuitive, a one-page site prioritizes quality over quantity. It doesn’t replace the need for good content – it amplifies it.
And if your project needs to grow? You can always link out to supporting pages, resources, or downloads as needed. You’re not locked into a single-page future, but you’re starting with a streamlined foundation.
Is It the Right Fit for You?
A one-page site isn’t the answer for every business. But if you’re working with a tight, purposeful message and want your visitors to focus on just a few key actions, it’s an option worth considering.
In 2025, clarity, performance, and user-first design are more important than ever. If you can say more with less, a one-page website might say it best.
