The Challenge
The International Institute of Marine Surveying (IIMS) USA needed a website that reflected its global authority while addressing critical issues:
- Outdated UX: Poor mobile responsiveness and high bounce rates (avg. 65%).
- Fragmented Content: No centralized hub for training, member resources, or industry updates.
- Weak SEO: Low visibility for key terms like “marine surveyor certification USA.”
Goal: Build a user-friendly, brand-aligned site to boost engagement, streamline member access, and strengthen IIMS’s US presence.
Our Approach
01. Strategic Brand Alignment
- Adopted IIMS’s global visual identity (navy/white palette, clean typography) while tailoring content to US audiences.
- Integrated the IIMS Code of Conduct prominently, reinforcing professionalism.
02. Technical Modernization
- Platform: Migrated to WordPress + Bootstrap 5 for faster load times (~2s avg.) and mobile optimization.
- Key Features
- Dynamic RSS Feed: Auto-syncs news/training updates from IIMS HQ (UK) to ensure real-time accuracy.
- Member Portal: Secure login for CPD tracking, event registration, and directory access.
- Search Optimization: Structured data markup and localized keywords improved organic traffic by 40%.
03. User-Centric Design
- Simplified navigation with dedicated sections for Training, Membership, and Industry Resources.
- Added interactive tools: Local and international surveyor search.
