The Challenge
BACS approached us with a traditional, multi-page website that had become fragmented and hard to navigate over time. With key information scattered across separate pages, members and visitors struggled to access content efficiently. The member search directory was outdated, the events section lacked engagement, and the dashboard/resources area needed a usability refresh.
Our goal was clear: streamline the user experience, modernize the design, and retain the association’s authoritative presence in the industry – while improving accessibility for its members.
The Solution
We reimagined the BACS website as a dynamic one-page layout, elegant in form and powerful in function. Each section was designed to tell the BACS story clearly while making navigation intuitive and engaging.
Consolidated Content, Elevated Usability
All key content areas, from About BACS to Contact Us, now live on a single scrollable page, separated by sleek anchor links for smooth transitions. This reduced cognitive load and gave users quick access to relevant information.
Parallax Design with Purpose
We integrated parallax scrolling to create a sense of depth and motion. This not only enhanced visual appeal but also guided users naturally through the site, making it a modern browsing experience without compromising clarity.
Interactive Committee Gallery
A dedicated Committee Members section features thumbnail photos that link directly to each member’s full profile in the updated member directory – bridging static visuals with dynamic content in an intuitive way.
Events Preview with Full-Page Extensions
We highlighted the top three BACS events with eye-catching thumbnails. Each thumbnail opens into a dedicated full-page event detail, blending the one-page aesthetic with deeper content where needed.
Revamped Member Directory
The member directory was fully overhauled to improve searchability and readability, with a sleek new interface and enhanced filtering options. Profiles are cleaner, better structured, and easier to navigate.
Modern Member Dashboard & Resource Hub
We transformed the member dashboard and resources area into a streamlined interface that helps BACS surveyors quickly access documents, updates, and association tools, ensuring the backend experience is as refined as the public site.
Affiliated Member Showcase
A dedicated Affiliated Members section now features scrolling logos, giving recognition to partner organizations while adding a kinetic element to the page’s flow.
Mobile-Optimized and Performance-Focused
The entire site is responsive, fast, and optimized for mobile users—crucial for BACS members in the field accessing data on the go.
