The Challenge
Berry Vintage needed an affordable yet powerful eCommerce solution to:
- Showcase delicate jewellery details (hallmarks, gemstones, engravings)
- Simplify complex purchases
- Build trust for high-value transactions
- Scale affordably as a startup in a competitive market
Why WooCommerce Was Ideal
- Zero platform fees (vs. 3%+ SaaS transaction costs)
- Unlimited customization for luxury presentation
- Native WordPress SEO to attract organic traffic
- Built-in tools (no expensive apps needed)
Our WooCommerce Solution
01. Key Features Tailored for Jewellery
| Business Need | WooCommerce Solution | User Benefit |
|---|---|---|
| Size Variations | Visual dropdowns + size guide modals | 25% fewer returns |
| Product Trust | Macro photography + hallmark zooms | 18% higher conversions |
| Direct Inquiries | AJAX contact forms on product pages | 30% faster response times |
02. Technical Foundations
- Speed: WebP images (0.8s loads)
- Mobile-First: 58% of revenue from smartphones
- Clean Code: Custom hooks vs. bloated plugins
03. Growth-Ready Tools
- Abandoned Cart Recovery
- SEO Blog: Posts drive 40% of traffic
- Wishlists
