The WooCommerce platform was a natural choice for the startup online jewellery store.
It’s an affordable option for a new business packed with a wide range of eCommerce functionality: product variations that are perfect for a jewellery business to showcase different jewellery options such as size and color, complex shipping options, inventory tracking, marketing tools such as coupons and secure payment gateways.
WooCommerce integrates seamlessly with WordPress, the most popular CMS in the world, so its intuitive design makes it easy for even beginners to manage their online store.
And as WooCommerce is built on WordPress it’s designed with SEO in mind, helping products rank better in search engines.
For flexible page layouts we used the Advanced Custom Fields Pro module, which offers all the advantages of a drag and drop page builder without the bloated code and performance issues which can negatively affect search engine rankings.
WooCommerce offers a high level of customization, so we utilised their hooks to customize product pages, enabling custom features such as popup ring sizing charts and popup enquiry forms.
Finally, WooCommerce provides detailed analytics and reporting tools, so Berry Vintage are able to gain insights into store performance, customer behavior and sales trends.
