Case Studies / Middle Sea Yacht Surveys

Middle Sea Yacht Surveys

Middle Sea Yacht Surveys are marine surveyors in the Mediterranean for Yacht Certification & Compliance.

Marine Surveyor Website Redesign built on WordPress

The Challenge

Middle Sea Yacht Surveys had an existing WordPress website built with the Elementor page builder plugin, but it was no longer supporting the business effectively.

The previous site had several issues:

Poor visibility in Google search results
Slow loading speeds affecting user experience
Inconsistent page structure and scattered information
Generic presentation that didn’t reflect the quality of the business
Lack of confidence when sharing the website with prospective clients

For a specialist marine surveying company working with yacht owners, brokers, and commercial clients, first impressions matter. The website needed to look credible, load quickly, and clearly communicate expertise.

Project Goals

Replace the existing Elementor site with a faster custom-built solution
Improve Google rankings for relevant marine surveyor search terms
Reorganise content into a clearer, more professional structure
Build a website the client would be proud to share

The Solution

We rebuilt the website from the ground up using a custom WordPress theme designed for speed, performance, and long-term SEO growth.

The new website was developed using:

Custom lightweight WordPress theme
Advanced Custom Fields Flexible Content page builder
Reusable content sections for easy future expansion
Mobile-friendly responsive design
Performance-focused codebase for faster load times

This removed the overhead of Elementor and gave the client a much faster, cleaner website.

Industry-Specific Content Strategy

Because we have experience building websites for marine surveyors, we understand the terminology, customer concerns, and services buyers are searching for.

This allowed us to restructure the content using language relevant to:

Pre-purchase yacht surveys
Insurance surveys
Valuations
Condition reports
Mediterranean yacht owners and buyers
Brokers and marine professionals

The result was a more authoritative website that better reflects the expertise of the business.

SEO Growth Framework

Alongside the redesign, we developed a secondary SEO-focused page layout for individual services.

At the moment, the client’s services are summarised on a single core services page. To support future search growth, we created a flexible template that allows dedicated service pages to be added over time.

This gives the business a clear path to expand its visibility for specific search terms such as:

Pre-Purchase Yacht Surveys
Insurance Yacht Surveys
Valuation Reports
Condition Surveys
Mediterranean Yacht Survey Services

Benefits of the New SEO Layout

Ability to target individual service keywords
Better long-term organic growth opportunities
Easier expansion as services evolve
Stronger internal linking structure
Consistent branding and page design

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The Result

A fast, credible, search-optimised website that already delivers new business today – with the SEO foundations and scalable service page structure to drive even more growth tomorrow.

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Case Studies / Titan Self Storage

Titan Self Storage

Titan Self Storage is a storage company providing secure modern storage facilities around the UK for business and personal use.

Titan Storage Web Design & Booking Automation Case Study

Website Redesign & UX Refresh

Following our long-term partnership with Titan Self Storage, we collaborated on a full website redesign to modernise the customer experience while retaining the powerful booking and automation system previously developed.

Having already solved the complex technical integrations several years earlier, this phase of the project focused on improving usability, streamlining the customer journey, and creating a more flexible content-managed website to support ongoing marketing activity and future growth.

Collaborative Approach

This project was delivered in collaboration with:

Design: Fireworx
Marketing Strategy: Hoot Marketing
SEO: Gain

Working together, the goal was to create a cleaner, more conversion-focused experience that better reflected the Titan brand while simplifying the path from landing on the site to requesting a quote.

Streamlined Customer Journey

While the underlying integrations with Storman, WooCommerce, and DocuSign remained unchanged, the ‘Get a Quote’ process was redesigned to reduce friction and improve the overall user experience.

Key improvements included:

Cleaner, more intuitive quote flow
Improved mobile experience
Simplified navigation and calls-to-action
Better visual hierarchy and page structure
Faster access to pricing and reservation steps
Improved trust-building through reviews, testimonials, and service content

The result is a smoother booking journey that helps customers move through the process more confidently and efficiently.

Flexible WordPress Build

The redesigned website was developed using a custom WordPress theme with Advanced Custom Fields Flexible Content layouts.

This modular approach allows reusable sections to be used throughout the site, including:

Service content blocks
Location-specific content
Testimonials
Blog posts
Trustpilot review sections
FAQs
Call-to-actions

The flexible layout system makes it easier for the Titan teams to manage and expand the website without requiring custom development for every page update.

Existing Automation Infrastructure

The redesign continues to utilise the bespoke automation system previously developed for Titan, including:

Integration	Function
Storman API	Real-time unit pricing & availability
WooCommerce Custom Plugin	Deposits, reservations & order management
DocuSign Integration	Embedded and email-based eSignatures

Customers can still:

Get instant quotes
Reserve units online
Pay deposits securely
Sign contracts immediately or later via email
Receive signed PDF agreements automatically

All while maintaining real-time synchronisation between systems with minimal manual staff involvement.

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The Result

The end result is a modern, conversion-focused self storage booking website that combines seamless user experience with powerful automation behind the scenes, helping Titan deliver a faster customer journey, reduce administrative workload, and support continued business growth through a scalable digital platform.

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Case Studies / Romak Dental Laboratory

Romak Dental Laboratory

Romak is a full-service UK dental laboratory for dentists offering a full range of high-quality aesthetic solutions to dental practices nationwide – from prosthetics to implants.

The Challenge

Romak needed a modern website that would reflect the precision, professionalism and quality they’re known for as a full-service dental laboratory. The goal was to present Romak as a trusted partner for dental professionals, while showcasing their in-house capabilities, digital workflow, and direct-to-dentist services. The website also had to support their eCommerce goals and position them as a forward-thinking lab in a competitive UK market.

Our Approach

We crafted a homepage designed to engage from the first scroll. A bold hero carousel leads with three powerful messages: Romak’s lab-based prosthetic services, their exclusive ALS Dentuvo digital denture system, and their unwavering focus on product quality and client care.

An animated stats section follows, quickly establishing Romak’s credibility: over 100,000 dentures crafted, 20+ years in the industry, 200+ dental clients across the UK, and a 100% customer care commitment. This snapshot of success helps immediately build trust with potential clients.

To support both clinical and commercial goals, we added a featured products section that highlights top-selling dental products available in Romak’s integrated online shop. This functionality gives patients an easy way to order dental essentials directly, blending convenience with professional service.

A structured service grid introduces Romak’s core offerings, such as dental implants, dentures, and Orthodontic Appliances, with each thumbnail linking to its own detailed service page. Alongside this, we introduced a branded section to promote ALS, Romak’s parent company, with three visual links to the ALS website and additional lab services.

To build further trust, we embedded a testimonial and a behind-the-scenes video showing the lab in action, giving dentists a transparent look at the team, equipment, and environment behind every product. This real-world view reinforces Romak’s professionalism and care.

The homepage also includes a preview of the most frequently asked questions (with a link to the full FAQ page), featured blog content to keep patients and dental professionals informed, and a strong final call-to-action encouraging dentists to contact the team or request a callback.

Behind the homepage, the site architecture supports deeper engagement. Subpages include a detailed ‘About Us’ section with team bios and a gallery of the lab at work, a fully categorised ‘Services’ area, dentist-focused contact pages, a dentist-resources downloads section, an educational blog, and a online shop.

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The Result

Romak’s new website is fast, modern, and fully responsive. It balances professional credibility with ease of use, giving dentists across the UK the confidence to partner with a lab that delivers both outstanding results and excellent customer care.

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Case Studies / British Association of Cargo Surveyors

British Association of Cargo Surveyors

A modern, one-page design for The British Association of Cargo Surveyors (BACS) featuring an accredited member directory, streamlined access to industry resources, and improved engagement tools for events and membership benefits — all tailored for cargo surveying professionals.

The Challenge

BACS approached us with a traditional, multi-page website that had become fragmented and hard to navigate over time. With key information scattered across separate pages, members and visitors struggled to access content efficiently. The member search directory was outdated, the events section lacked engagement, and the dashboard/resources area needed a usability refresh.

Our goal was clear: streamline the user experience, modernize the design, and retain the association’s authoritative presence in the industry – while improving accessibility for its members.

The Solution

We reimagined the BACS website as a dynamic one-page layout, elegant in form and powerful in function. Each section was designed to tell the BACS story clearly while making navigation intuitive and engaging.

Consolidated Content, Elevated Usability

All key content areas, from About BACS to Contact Us, now live on a single scrollable page, separated by sleek anchor links for smooth transitions. This reduced cognitive load and gave users quick access to relevant information.

Parallax Design with Purpose

We integrated parallax scrolling to create a sense of depth and motion. This not only enhanced visual appeal but also guided users naturally through the site, making it a modern browsing experience without compromising clarity.

Interactive Committee Gallery

A dedicated Committee Members section features thumbnail photos that link directly to each member’s full profile in the updated member directory – bridging static visuals with dynamic content in an intuitive way.

Events Preview with Full-Page Extensions

We highlighted the top three BACS events with eye-catching thumbnails. Each thumbnail opens into a dedicated full-page event detail, blending the one-page aesthetic with deeper content where needed.

Revamped Member Directory

The member directory was fully overhauled to improve searchability and readability, with a sleek new interface and enhanced filtering options. Profiles are cleaner, better structured, and easier to navigate.

Modern Member Dashboard & Resource Hub

We transformed the member dashboard and resources area into a streamlined interface that helps BACS surveyors quickly access documents, updates, and association tools, ensuring the backend experience is as refined as the public site.

Affiliated Member Showcase

A dedicated Affiliated Members section now features scrolling logos, giving recognition to partner organizations while adding a kinetic element to the page’s flow.

Mobile-Optimized and Performance-Focused

The entire site is responsive, fast, and optimized for mobile users—crucial for BACS members in the field accessing data on the go.

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The Result

The BACS website redesign is a testament to how form and function can work together to elevate a brand. By merging modern web design trends with practical member-focused solutions, we’ve delivered a digital presence that reflects BACS’s authority, community, and forward-thinking vision.

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Case Studies / Gift

Gift

Gift is a WordPress store built to work flawlessly with Amazon’s affiliate program, making it simple to promote products, create affiliate links, and be paid.

Screenshots

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Case Studies / At The Bench Academy

At The Bench Academy

At The Bench Academy teaches you all the skills needed to be able to make professional jewellery from home. Within one year we will take you from complete beginner to a professional jeweller.

The Challenge

At The Bench, a successful online learning platform for jewellers, identified a growing demand for accredited qualifications in the industry. While their existing platform offered high-quality video courses, students wanted formal recognition of their skills through a diploma.

The goal: to launch At The Bench Academy, a new online diploma program, while leveraging their existing audience of 37,000+ members.

The Opportunity

Inspired by At The Bench’s success in blending practical training with professional development, the Jewellery Academy was designed to offer:

01. A Recognised Diploma Programme

Structured courses mirroring industry standards.
Flexible Online Learning – Students study at their own pace with tutor support.
Accreditation Partnerships – Working with jewellery trade bodies to ensure credibility.

02. Engaging & Interactive Learning

Live Workshops – Monthly Zoom sessions with master jewellers.
Peer Feedback – An online community for critiques and networking.
Practical Assignments – Students submit work for professional assessment.

03. Infrastructure Built for Performance

To ensure reliability and scalability, the academy was built on:

WordPress Core: Chosen for its stability, SEO advantages, and ease of use, critical for managing hundreds of students and courses.
Course Management Module: Handles drip content, quizzes, and certifications, integrating smoothly with the existing video library.
Amazon S3 Video Hosting: Ensures global, low-latency streaming of high-definition tutorials.
Expiring Links: Dynamic URL expiration prevents unauthorized content sharing, protecting premium courses.
Custom HTML5 Player: Designed for jewellery training, with frame-by-frame playback, slow-motion controls, and annotation tools for precise technique analysis.

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The Result

Within just four months of launch, the Jewellery Academy exceeded all expectations:

Study quotas for the 2024-2025 academic year were fully booked, far ahead of projections.
Early applications for 2025-2026 intake began rolling in, demonstrating strong long-term interest.

This surge in demand confirmed a gap in the market for accredited, flexible jewellery education and proved that the transition from video tutorials to a formal diploma was the right strategic move.

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Case Studies / International Institute of Marine Surveying USA

International Institute of Marine Surveying USA

The International Institute of Marine Surveying USA branch, promotes the practice of marine surveying throughout the USA with the support of the IIMS Head Office in the UK and its resources.

WordPress Membership Directory for Marine Surveyors Case Study

The Challenge

The International Institute of Marine Surveying (IIMS) USA needed a website that reflected its global authority while addressing critical issues:

Outdated UX: Poor mobile responsiveness and high bounce rates (avg. 65%).
Fragmented Content: No centralized hub for training, member resources, or industry updates.
Weak SEO: Low visibility for key terms like “marine surveyor certification USA.”

Goal: Build a user-friendly, brand-aligned site to boost engagement, streamline member access, and strengthen IIMS’s US presence.

Our Approach

01. Strategic Brand Alignment

Adopted IIMS’s global visual identity (navy/white palette, clean typography) while tailoring content to US audiences.
Integrated the IIMS Code of Conduct prominently, reinforcing professionalism.

02. Technical Modernization

Platform: Migrated to WordPress + Bootstrap 5 for faster load times (~2s avg.) and mobile optimization.
Key Features
- Dynamic RSS Feed: Auto-syncs news/training updates from IIMS HQ (UK) to ensure real-time accuracy.
- Member Portal: Secure login for CPD tracking, event registration, and directory access.
- Search Optimization: Structured data markup and localized keywords improved organic traffic by 40%.

03. User-Centric Design

Simplified navigation with dedicated sections for Training, Membership, and Industry Resources.
Added interactive tools: Local and international surveyor search.

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The Results

Engagement: Avg. session duration increased from 1.5 to 3.8 minutes.
Membership Growth: 25% more sign-ups YOY post-launch.

This project succeeded by balancing fast, scalable infrastructure with member needs for easy access to resources. The redesign positioned IIMS USA as a modern, member-first organization – mirroring its global standards while serving local demands.

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Case Studies / Arian Financial Planning

Arian Financial Planning

Arian Financial Planning provides award-winning independent financial advice to people from all walks of life.

The Challenge

While their reputation in the industry was strong, their existing website no longer reflected the quality of their service or the level of trust required in the financial sector.

The key challenges were:

The website lacked clarity in presenting complex financial services
User journeys were not optimised for enquiries or lead generation
The design did not fully reflect the professionalism and authority of the brand
Content structure made it difficult for users to quickly find relevant advice areas such as pensions, investments, and retirement planning

The goal was to create a modern, trustworthy, and conversion-focused website that better communicated Arian’s expertise and made it easier for users to take the next step.

Our Approach

We redesigned the site with a clean, professional layout that immediately builds trust. The visual style was refined to reflect stability, clarity, and financial expertise, using structured spacing, strong typography, and calm, confident branding.

Key improvements included:

Simplified navigation for faster access to services
Clear service hierarchy for financial planning areas
Strong hero messaging to communicate trust and authority instantly

We also improved:

Contact accessibility across key pages
Clear pathways from informational content to enquiry
Trust signals placed throughout (awards, credibility markers, and expertise highlights)

Alongside the redesign, we improved the technical foundation of the site to support long-term growth:

Cleaner WordPress build for faster performance
Improved on-page SEO structure for financial service keywords
Better content hierarchy to support search visibility
Mobile-first optimisation for user accessibility across devices

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The Result

The redesigned Arian Financial Planning website now presents a much stronger reflection of their award-winning reputation. The new structure improves clarity across all services, builds immediate trust with visitors, and creates a smoother path from first visit to enquiry.

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Case Studies / Lucas Jack