Case Studies / International Institute of Marine Surveying USA

International Institute of Marine Surveying USA

The International Institute of Marine Surveying USA branch, promotes the practice of marine surveying throughout the USA with the support of the IIMS Head Office in the UK and its resources.

The Brief: Delivering a Modern, Professional WordPress Web Design for Marine Surveyors Across the USA

Our task was to create a visually engaging and user-friendly WordPress website for the International Institute of Marine Surveying USA. The website had to effectively represent the US regional branch and showcase local and international marine surveying resources, news, and events.

The Approach

We implemented a clean and minimalistic responsive website design to ensure easy navigation and a professional look for marine surveyors.

The homepage features a striking hero image that resonates with the US, and it acts as an information hub where members can explore regional and international news, marine resources, and qualifications for Continuing Professional Development (CPD).

We integrated dynamic content using RSS feeds to automatically update the site with the latest content from IIMS HQ daily.

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The Result

The new custom WordPress website helped increase user engagement by 30%, provided seamless access to up-to-date international marine surveying content, and improved search rankings for marine surveyors in the USA.

Case Studies / Lucas Jack

Lucas Jack

Lucas Jack was founded in 2005 as a high-end fashion jewelry brand offering sleek, sophisticated and fashion forward designs.

The Brief

Create a temporary website for upcoming trade shows to promote their range of stunning jewelry to customers from all over the world. Engineer a new eCommerce store that reflects the Lucas Jack brand and simply put converts visitors into buyers.

The Approach

The full-width background images engage users and grab their attention. The minimalist design removes any distractions so users focus on the primary content showcasing the jewelry.

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The Result

A beautiful fullscreen website that creates a visual impact and engages users.

Case Studies / Andrew Berry Jewellery

Andrew Berry Jewellery

Andrew Berry Jewellery is a well-known independent jewellery business in South Wales.

The Brief

Redesign and redevelop the existing online store. The current website was slow, hard to update and difficult to maintain.

The store needed custom functionality, an overhaul of the shipping rules, additional payment gateways, an optimized customer journey, and a way to reduce cart abandonments.

The Approach

Andrew and Louise Berry had a clear idea of how the website should look from the outset – so we worked with them closely to design a classic eCommerce store with pastel color scheme to bring a fresh feeling to the site.

Site speed and page editing

We tackled the issue of site speed by building a lightweight custom theme with no extraneous code.

Plugin usage was reduced with custom coding.

Pages that had been bloated with page builder code were rebuilt with custom fields that continued and improved on editing flexibility.

Images were optimized and lazy loaded to improve time to first byte (TTFB) and reduce page load time.

CSS and javascript files were minified and optimized, and caching added to help serve up pages quickly.

The htaccess file was tweaked with best practices.

Custom functionality

We introduced points and rewards to reward customers for purchases. The system encourages users to register in order to earn points which can then be redeemed as a discount.

We also added engraving options on engravable product pages. A minimum and maximum number of characters can be set along with a choice of font and the option to charge for the service.

On the checkout page we added a giftwrap and card option so customers can now have their orders wrapped in store and include a personalised note.

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The Result

Since launching the new site sales have increased while the number of cart abandonments have decreased.

There is an improved customer journey – the path from product to checkout is quick and clear, and the checkout now offers attractive shipping and payment options.

Case Studies / At The Bench

At The Bench

At The Bench is an online video jewellery training site for anyone interested in learning to make jewellery, from beginner right through to professional level. It currently boasts over 20,000 active members.

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The Brief: Building a Seamless and Secure Online Learning Community for Over 20,000 Members

At The Bench needed a brand new full-featured and powerful membership solution that would allow them to stream secure video content to its members.

They wanted to build an online learning community that sparked creativity and supported and nurtured fellow creatives.

It was also imperative to import 20,000 PayPal and Stripe recurring subscriptions, so members retained all their user data and memberships continued to be active.

The Approach

We discussed the project at some length with Andrew the owner and his team until we had a clear understanding about the look and feel they were after, the immediate functionality required and the scope for growth.

We produced mock-ups that illustrated the appearance of the site, along with its architecture and functionality, and then continued to work closely with Andrew to create the membership site he had envisaged.

Built for speed on WordPress

The site is built on the WordPress platform so the content management system is stable, feature rich and easy to use. WordPress is also SEO friendly making it ideal for Google indexing.

A streamlined WordPress theme and custom plugins, as well as carefully selected free modules to enhance functionality, ensure the site performs and delivers speed not only for usability but search engine ranking as well.

Membership

The fully automated membership system allows free and paid access to content. Membership levels and downloadable materials are easily purchased through credit card and PayPal payment gateways.

The project area allows members to create, categorize and manage individual jewellery projects. They can also collect video tutorials and assign them to projects for reference or add them as favourites.

Secure Videos

The training videos are hosted on Amazon S3 servers and delivered to users at high speeds from any part of the world. The custom HTML5 video player is configured to securely play MP4 videos and links are set to expire to ensure content cannot be shared with unauthorized users.

Feedback

At The Bench prides itself on being a friendly learning community so communication between the team and users is encouraged. Members can use the feedback function to send notes, photos and videos of their projects.

The feedback notification system ensures that team and members are notified by email of all messages. Notifications are also clearly highlighted in the project dashboard area.

Image Galleries

All members have a private image gallery to organize their images for personal reference, to display in the public member gallery or to attach to feedback requests.

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The Result

At The Bench’s new WordPress membership site now supports over 20,000 active members, providing a seamless user experience. The site’s secure video streaming and fast performance have led to a 25% increase in member engagement. Recurring subscription management was migrated flawlessly, and the site ranks higher for ‘online jewellery courses’ and related search terms.

Case Studies / ISL International School of Languages

ISL International School of Languages

ISL International School of Languages is a leading online language school for students of all ages and skill levels.

The Brief

ISL has been operating in the Washington DC area since 2006. During the Covid-19 pandemic of 2020 the school changed to an online teaching model that proved so successful they decided to keep the format four years on.

Our goal was to redesign the old site completely to reflect the new virtual courses and present their language services in a clear and attractive way.

The Approach

We designed a homepage that made an impact. Easy to scroll sections introduced the new virtual format and teaching team, key FAQs were highlighted enabling students to quickly glean important course information, followed by recent reviews crucial for customer trust.

We added navigational tabs to inside course pages to provide a clear visual indication of available content and improved table data display to help enagage users with visual improvements that included teacher thumbnails and links to their profiles.

Course page layouts were further optimised for a cleaner, more minimalist user interface on small screen sizes, helping users navigate content to achieve their goals.

Corporate courses also had a much needed makeover. It was essential that companies be made fully aware of the value ISL can bring to their language programs. So with the help of emotive images we gently guided users through training and specialized programs before reaching a call to action (CTA) to motivate them to take real steps towards becoming a customer.

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The Result

We’ve designed an attractive website, providing users with a clear, intuitive structure for finding information and achieving their goals.