Case Studies / Romak Dental Laboratory

Romak Dental Laboratory

Romak is a full-service UK dental laboratory for dentists offering a full range of high-quality aesthetic solutions to dental practices nationwide – from prosthetics to implants.

Responsive WordPress website for Romak dental lab, designed by Made in 13

The Challenge

Romak needed a modern website that would reflect the precision, professionalism and quality they’re known for as a full-service dental laboratory. The goal was to present Romak as a trusted partner for dental professionals, while showcasing their in-house capabilities, digital workflow, and direct-to-dentist services. The website also had to support their eCommerce goals and position them as a forward-thinking lab in a competitive UK market.

Our Approach

We crafted a homepage designed to engage from the first scroll. A bold hero carousel leads with three powerful messages: Romak’s lab-based prosthetic services, their exclusive ALS Dentuvo digital denture system, and their unwavering focus on product quality and client care.

An animated stats section follows, quickly establishing Romak’s credibility: over 100,000 dentures crafted, 20+ years in the industry, 200+ dental clients across the UK, and a 100% customer care commitment. This snapshot of success helps immediately build trust with potential clients.

To support both clinical and commercial goals, we added a featured products section that highlights top-selling dental products available in Romak’s integrated online shop. This functionality gives patients an easy way to order dental essentials directly, blending convenience with professional service.

A structured service grid introduces Romak’s core offerings, such as dental implants, dentures, and Orthodontic Appliances, with each thumbnail linking to its own detailed service page. Alongside this, we introduced a branded section to promote ALS, Romak’s parent company, with three visual links to the ALS website and additional lab services.

To build further trust, we embedded a testimonial and a behind-the-scenes video showing the lab in action, giving dentists a transparent look at the team, equipment, and environment behind every product. This real-world view reinforces Romak’s professionalism and care.

The homepage also includes a preview of the most frequently asked questions (with a link to the full FAQ page), featured blog content to keep patients and dental professionals informed, and a strong final call-to-action encouraging dentists to contact the team or request a callback.

Behind the homepage, the site architecture supports deeper engagement. Subpages include a detailed ‘About Us’ section with team bios and a gallery of the lab at work, a fully categorised ‘Services’ area, dentist-focused contact pages, a dentist-resources downloads section, an educational blog, and a online shop.


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The Result

Romak’s new website is fast, modern, and fully responsive. It balances professional credibility with ease of use, giving dentists across the UK the confidence to partner with a lab that delivers both outstanding results and excellent customer care.

Case Studies / British Association of Cargo Surveyors

British Association of Cargo Surveyors

A modern, one-page design for The British Association of Cargo Surveyors (BACS) featuring an accredited member directory, streamlined access to industry resources, and improved engagement tools for events and membership benefits — all tailored for cargo surveying professionals.

A WordPress membership portal for cargo surveyors, designed by Made in 13

The Challenge

BACS approached us with a traditional, multi-page website that had become fragmented and hard to navigate over time. With key information scattered across separate pages, members and visitors struggled to access content efficiently. The member search directory was outdated, the events section lacked engagement, and the dashboard/resources area needed a usability refresh.

Our goal was clear: streamline the user experience, modernize the design, and retain the association’s authoritative presence in the industry – while improving accessibility for its members.

The Solution

We reimagined the BACS website as a dynamic one-page layout, elegant in form and powerful in function. Each section was designed to tell the BACS story clearly while making navigation intuitive and engaging.

Consolidated Content, Elevated Usability

All key content areas, from About BACS to Contact Us, now live on a single scrollable page, separated by sleek anchor links for smooth transitions. This reduced cognitive load and gave users quick access to relevant information.

Parallax Design with Purpose

We integrated parallax scrolling to create a sense of depth and motion. This not only enhanced visual appeal but also guided users naturally through the site, making it a modern browsing experience without compromising clarity.

Interactive Committee Gallery

A dedicated Committee Members section features thumbnail photos that link directly to each member’s full profile in the updated member directory – bridging static visuals with dynamic content in an intuitive way.

Events Preview with Full-Page Extensions

We highlighted the top three BACS events with eye-catching thumbnails. Each thumbnail opens into a dedicated full-page event detail, blending the one-page aesthetic with deeper content where needed.

Revamped Member Directory

The member directory was fully overhauled to improve searchability and readability, with a sleek new interface and enhanced filtering options. Profiles are cleaner, better structured, and easier to navigate.

Modern Member Dashboard & Resource Hub

We transformed the member dashboard and resources area into a streamlined interface that helps BACS surveyors quickly access documents, updates, and association tools, ensuring the backend experience is as refined as the public site.

Affiliated Member Showcase

A dedicated Affiliated Members section now features scrolling logos, giving recognition to partner organizations while adding a kinetic element to the page’s flow.

Mobile-Optimized and Performance-Focused

The entire site is responsive, fast, and optimized for mobile users—crucial for BACS members in the field accessing data on the go.


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The Result

The BACS website redesign is a testament to how form and function can work together to elevate a brand. By merging modern web design trends with practical member-focused solutions, we’ve delivered a digital presence that reflects BACS’s authority, community, and forward-thinking vision.

Case Studies / At The Bench Academy

At The Bench Academy

At The Bench Academy teaches you all the skills needed to be able to make professional jewellery from home. Within one year we will take you from complete beginner to a professional jeweller.

Interactive WordPress website for Diploma courses by Made in 13

The Challenge

At The Bench, a successful online learning platform for jewellers, identified a growing demand for accredited qualifications in the industry. While their existing platform offered high-quality video courses, students wanted formal recognition of their skills through a diploma.

The goal: to launch At The Bench Academy, a new online diploma program, while leveraging their existing audience of 37,000+ members.

The Opportunity

Inspired by At The Bench’s success in blending practical training with professional development, the Jewellery Academy was designed to offer:

01. A Recognised Diploma Programme

  • Structured courses mirroring industry standards.
  • Flexible Online Learning – Students study at their own pace with tutor support.
  • Accreditation Partnerships – Working with jewellery trade bodies to ensure credibility.

02. Engaging & Interactive Learning

  • Live Workshops – Monthly Zoom sessions with master jewellers.
  • Peer Feedback – An online community for critiques and networking.
  • Practical Assignments – Students submit work for professional assessment.

03. Infrastructure Built for Performance

To ensure reliability and scalability, the academy was built on:

  • WordPress Core: Chosen for its stability, SEO advantages, and ease of use, critical for managing hundreds of students and courses.
  • Course Management Module: Handles drip content, quizzes, and certifications, integrating smoothly with the existing video library.
  • Amazon S3 Video Hosting: Ensures global, low-latency streaming of high-definition tutorials.
  • Expiring Links: Dynamic URL expiration prevents unauthorized content sharing, protecting premium courses.
  • Custom HTML5 Player: Designed for jewellery training, with frame-by-frame playback, slow-motion controls, and annotation tools for precise technique analysis.

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The Result

Within just four months of launch, the Jewellery Academy exceeded all expectations:

  • Study quotas for the 2024-2025 academic year were fully booked, far ahead of projections.
  • Early applications for 2025-2026 intake began rolling in, demonstrating strong long-term interest.

This surge in demand confirmed a gap in the market for accredited, flexible jewellery education and proved that the transition from video tutorials to a formal diploma was the right strategic move.

Case Studies / International Institute of Marine Surveying USA

International Institute of Marine Surveying USA

The International Institute of Marine Surveying USA branch, promotes the practice of marine surveying throughout the USA with the support of the IIMS Head Office in the UK and its resources.

WordPress membership directory for IIMS USA, designed by Made in 13

The Challenge

The International Institute of Marine Surveying (IIMS) USA needed a website that reflected its global authority while addressing critical issues:

  • Outdated UX: Poor mobile responsiveness and high bounce rates (avg. 65%).
  • Fragmented Content: No centralized hub for training, member resources, or industry updates.
  • Weak SEO: Low visibility for key terms like “marine surveyor certification USA.”

Goal: Build a user-friendly, brand-aligned site to boost engagement, streamline member access, and strengthen IIMS’s US presence.


Our Approach

01. Strategic Brand Alignment

  • Adopted IIMS’s global visual identity (navy/white palette, clean typography) while tailoring content to US audiences.
  • Integrated the IIMS Code of Conduct prominently, reinforcing professionalism.

02. Technical Modernization

  • Platform: Migrated to WordPress + Bootstrap 5 for faster load times (~2s avg.) and mobile optimization.
  • Key Features
    • Dynamic RSS Feed: Auto-syncs news/training updates from IIMS HQ (UK) to ensure real-time accuracy.
    • Member Portal: Secure login for CPD tracking, event registration, and directory access.
    • Search Optimization: Structured data markup and localized keywords improved organic traffic by 40%.

03. User-Centric Design

  • Simplified navigation with dedicated sections for Training, Membership, and Industry Resources.
  • Added interactive tools: Local and international surveyor search.

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The Results

  • Engagement: Avg. session duration increased from 1.5 to 3.8 minutes.
  • Membership Growth: 25% more sign-ups YOY post-launch.

This project succeeded by balancing fast, scalable infrastructure with member needs for easy access to resources. The redesign positioned IIMS USA as a modern, member-first organization – mirroring its global standards while serving local demands.

Case Studies / Lucas Jack

Lucas Jack

Lucas Jack was founded in 2005 as a high-end fashion jewelry brand offering sleek, sophisticated and fashion forward designs.

The Challenge

Lucas Jack needed a visually immersive website to:

  • Captivate trade show audiences with bold visuals
  • Reflect luxury brand ethos without distractions
  • Function flawlessly for international buyers

Our Approach

01. Minimalist Design, Maximum Impact

  • Full-Bleed Hero Imagery: Jewellery close-ups as immersive backgrounds
  • Zero Distractions: No navigation clutter

02. Technical Essentials

  • Lightweight Build: 0.5s load times despite rich media
  • Post-Show Flexibility: Easy content swaps for new collections

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The Result

An integral trade show tool, with a visual first approach that engages users, built to repurpose for future events.

Case Studies / Andrew Berry Jewellery

Andrew Berry Jewellery

Andrew Berry Jewellery is a well-known independent jewellery business in South Wales.

The Brief

Redesign and redevelop the existing online store. The current website was slow, hard to update and difficult to maintain.

The store needed custom functionality, an overhaul of the shipping rules, additional payment gateways, an optimized customer journey, and a way to reduce cart abandonments.

The Approach

Andrew and Louise Berry had a clear idea of how the website should look from the outset – so we worked with them closely to design a classic eCommerce store with pastel color scheme to bring a fresh feeling to the site.

Site speed and page editing

We tackled the issue of site speed by building a lightweight custom theme with no extraneous code.

Plugin usage was reduced with custom coding.

Pages that had been bloated with page builder code were rebuilt with custom fields that continued and improved on editing flexibility.

Images were optimized and lazy loaded to improve time to first byte (TTFB) and reduce page load time.

CSS and javascript files were minified and optimized, and caching added to help serve up pages quickly.

The htaccess file was tweaked with best practices.

Custom functionality

We introduced points and rewards to reward customers for purchases. The system encourages users to register in order to earn points which can then be redeemed as a discount.

We also added engraving options on engravable product pages. A minimum and maximum number of characters can be set along with a choice of font and the option to charge for the service.

On the checkout page we added a giftwrap and card option so customers can now have their orders wrapped in store and include a personalised note.


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The Result

Since launching the new site sales have increased while the number of cart abandonments have decreased.

There is an improved customer journey – the path from product to checkout is quick and clear, and the checkout now offers attractive shipping and payment options.

Case Studies / At The Bench

At The Bench

At The Bench is an online video jewellery training site for anyone interested in learning to make jewellery, from beginner right through to professional level. It currently boasts over 20,000 active members.

eLearning Website for Jewellers – Membership Platform with Courses & Certification

The Challenge

At The Bench required a complete revamp of its membership website serving 20,000+ active users, with three non-negotiable goals:

  1. Secure Video Streaming: Protect premium tutorial content from unauthorized access.
  2. Seamless Membership Migration: Transfer 20,000+ PayPal/Stripe subscriptions without disrupting active users.
  3. Community-Centric Tools: Foster creativity through project sharing and feedback rather than rigid courses.

Our Approach

01. Infrastructure Built for Performance

  • WordPress Core: Chosen for stability, SEO, and ease of use.
  • Optimized Stack
    • Amazon S3 Video Hosting: Global delivery with encrypted MP4 streams.
    • Expiring Links: Dynamic URL expiration to prevent content sharing.
    • Custom HTML5 Player: Frame-by-frame playback for jewellery techniques.

02. Membership Architecture

  • Automated Tiers:
    • Free vs. paid access managed via Stripe/PayPal.
    • Zero-downtime migration of recurring subscriptions.
  • Project Workspace:
    • Members tag tutorials to personal projects,
    • Private galleries for works-in-progress.

03. Community-Driven Design

  • Feedback System:
    • Members attach photos/videos to request help.
    • Email + dashboard notifications keep conversations flowing.
  • Public Galleries: Showcase finished pieces to inspire peers.

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The Result

  • 25% Engagement Increase: Longer sessions via intuitive project tools.
  • Zero Subscription Loss: All 20,000 members migrated flawlessly.
  • Security First: Piracy-proof videos protected revenue.
  • Community = Retention: Feedback loops kept users active.

At The Bench now has an end-to-end content delivery solution to provide secure content easily to its members and an online learning community that supports and nurtures fellow creatives.

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