Projects

The Challenge

Romak needed a modern website that would reflect the precision, professionalism and quality they’re known for as a full-service dental laboratory. The goal was to present Romak as a trusted partner for dental professionals, while showcasing their in-house capabilities, digital workflow, and direct-to-dentist services. The website also had to support their eCommerce goals and position them as a forward-thinking lab in a competitive UK market.

Our Approach

We crafted a homepage designed to engage from the first scroll. A bold hero carousel leads with three powerful messages: Romak’s lab-based prosthetic services, their exclusive ALS Dentuvo digital denture system, and their unwavering focus on product quality and client care.

An animated stats section follows, quickly establishing Romak’s credibility: over 100,000 dentures crafted, 20+ years in the industry, 200+ dental clients across the UK, and a 100% customer care commitment. This snapshot of success helps immediately build trust with potential clients.

To support both clinical and commercial goals, we added a featured products section that highlights top-selling dental products available in Romak’s integrated online shop. This functionality gives patients an easy way to order dental essentials directly, blending convenience with professional service.

A structured service grid introduces Romak’s core offerings, such as dental implants, dentures, and Orthodontic Appliances, with each thumbnail linking to its own detailed service page. Alongside this, we introduced a branded section to promote ALS, Romak’s parent company, with three visual links to the ALS website and additional lab services.

To build further trust, we embedded a testimonial and a behind-the-scenes video showing the lab in action, giving dentists a transparent look at the team, equipment, and environment behind every product. This real-world view reinforces Romak’s professionalism and care.

The homepage also includes a preview of the most frequently asked questions (with a link to the full FAQ page), featured blog content to keep patients and dental professionals informed, and a strong final call-to-action encouraging dentists to contact the team or request a callback.

Behind the homepage, the site architecture supports deeper engagement. Subpages include a detailed ‘About Us’ section with team bios and a gallery of the lab at work, a fully categorised ‘Services’ area, dentist-focused contact pages, a dentist-resources downloads section, an educational blog, and a online shop.

The Challenge

BACS approached us with a traditional, multi-page website that had become fragmented and hard to navigate over time. With key information scattered across separate pages, members and visitors struggled to access content efficiently. The member search directory was outdated, the events section lacked engagement, and the dashboard/resources area needed a usability refresh.

Our goal was clear: streamline the user experience, modernize the design, and retain the association’s authoritative presence in the industry – while improving accessibility for its members.

The Solution

We reimagined the BACS website as a dynamic one-page layout, elegant in form and powerful in function. Each section was designed to tell the BACS story clearly while making navigation intuitive and engaging.

Consolidated Content, Elevated Usability

All key content areas, from About BACS to Contact Us, now live on a single scrollable page, separated by sleek anchor links for smooth transitions. This reduced cognitive load and gave users quick access to relevant information.

Parallax Design with Purpose

We integrated parallax scrolling to create a sense of depth and motion. This not only enhanced visual appeal but also guided users naturally through the site, making it a modern browsing experience without compromising clarity.

Interactive Committee Gallery

A dedicated Committee Members section features thumbnail photos that link directly to each member’s full profile in the updated member directory – bridging static visuals with dynamic content in an intuitive way.

Events Preview with Full-Page Extensions

We highlighted the top three BACS events with eye-catching thumbnails. Each thumbnail opens into a dedicated full-page event detail, blending the one-page aesthetic with deeper content where needed.

Revamped Member Directory

The member directory was fully overhauled to improve searchability and readability, with a sleek new interface and enhanced filtering options. Profiles are cleaner, better structured, and easier to navigate.

Modern Member Dashboard & Resource Hub

We transformed the member dashboard and resources area into a streamlined interface that helps BACS surveyors quickly access documents, updates, and association tools, ensuring the backend experience is as refined as the public site.

Affiliated Member Showcase

A dedicated Affiliated Members section now features scrolling logos, giving recognition to partner organizations while adding a kinetic element to the page’s flow.

Mobile-Optimized and Performance-Focused

The entire site is responsive, fast, and optimized for mobile users—crucial for BACS members in the field accessing data on the go.

The Challenge

At The Bench, a successful online learning platform for jewellers, identified a growing demand for accredited qualifications in the industry. While their existing platform offered high-quality video courses, students wanted formal recognition of their skills through a diploma.

The goal: to launch At The Bench Academy, a new online diploma program, while leveraging their existing audience of 37,000+ members.

The Opportunity

Inspired by At The Bench’s success in blending practical training with professional development, the Jewellery Academy was designed to offer:

01. A Recognised Diploma Programme

• Structured courses mirroring industry standards.
• Flexible Online Learning – Students study at their own pace with tutor support.
• Accreditation Partnerships – Working with jewellery trade bodies to ensure credibility.

02. Engaging & Interactive Learning

• Live Workshops – Monthly Zoom sessions with master jewellers.
• Peer Feedback – An online community for critiques and networking.
• Practical Assignments – Students submit work for professional assessment.

03. Infrastructure Built for Performance

To ensure reliability and scalability, the academy was built on:

• WordPress Core: Chosen for its stability, SEO advantages, and ease of use, critical for managing hundreds of students and courses.
• Course Management Module: Handles drip content, quizzes, and certifications, integrating smoothly with the existing video library.
• Amazon S3 Video Hosting: Ensures global, low-latency streaming of high-definition tutorials.
• Expiring Links: Dynamic URL expiration prevents unauthorized content sharing, protecting premium courses.
• Custom HTML5 Player: Designed for jewellery training, with frame-by-frame playback, slow-motion controls, and annotation tools for precise technique analysis.

The Challenge

The International Institute of Marine Surveying (IIMS) USA needed a website that reflected its global authority while addressing critical issues:

• Outdated UX: Poor mobile responsiveness and high bounce rates (avg. 65%).
• Fragmented Content: No centralized hub for training, member resources, or industry updates.
• Weak SEO: Low visibility for key terms like “marine surveyor certification USA.”

Goal: Build a user-friendly, brand-aligned site to boost engagement, streamline member access, and strengthen IIMS’s US presence.

Our Approach

01. Strategic Brand Alignment

• Adopted IIMS’s global visual identity (navy/white palette, clean typography) while tailoring content to US audiences.
• Integrated the IIMS Code of Conduct prominently, reinforcing professionalism.

02. Technical Modernization

• Platform: Migrated to WordPress + Bootstrap 5 for faster load times (~2s avg.) and mobile optimization.
• Key Features
  • Dynamic RSS Feed: Auto-syncs news/training updates from IIMS HQ (UK) to ensure real-time accuracy.
  • Member Portal: Secure login for CPD tracking, event registration, and directory access.
  • Search Optimization: Structured data markup and localized keywords improved organic traffic by 40%.

03. User-Centric Design

• Simplified navigation with dedicated sections for Training, Membership, and Industry Resources.
• Added interactive tools: Local and international surveyor search.

The Challenge

Lucas Jack needed a visually immersive website to:

• Captivate trade show audiences with bold visuals
• Reflect luxury brand ethos without distractions
• Function flawlessly for international buyers

Our Approach

01. Minimalist Design, Maximum Impact

• Full-Bleed Hero Imagery: Jewellery close-ups as immersive backgrounds
• Zero Distractions: No navigation clutter

02. Technical Essentials

• Lightweight Build: 0.5s load times despite rich media
• Post-Show Flexibility: Easy content swaps for new collections

The Challenge

At The Bench required a complete revamp of its membership website serving 20,000+ active users, with three non-negotiable goals:

1. Secure Video Streaming: Protect premium tutorial content from unauthorized access.
2. Seamless Membership Migration: Transfer 20,000+ PayPal/Stripe subscriptions without disrupting active users.
3. Community-Centric Tools: Foster creativity through project sharing and feedback rather than rigid courses.

Our Approach

01. Infrastructure Built for Performance

• WordPress Core: Chosen for stability, SEO, and ease of use.
• Optimized Stack
  • Amazon S3 Video Hosting: Global delivery with encrypted MP4 streams.
  • Expiring Links: Dynamic URL expiration to prevent content sharing.
  • Custom HTML5 Player: Frame-by-frame playback for jewellery techniques.

02. Membership Architecture

• Automated Tiers:
  • Free vs. paid access managed via Stripe/PayPal.
  • Zero-downtime migration of recurring subscriptions.
• Project Workspace:
  • Members tag tutorials to personal projects,
  • Private galleries for works-in-progress.

03. Community-Driven Design

• Feedback System:
  • Members attach photos/videos to request help.
  • Email + dashboard notifications keep conversations flowing.
• Public Galleries: Showcase finished pieces to inspire peers.